I’ve seen several companies go overboard with their social media marketing plans and make it seem like they’re actually building a solid foundation. They spend a lot of time and money on their marketing campaigns, but they don’t really address the actual goals that they set out for themselves. If your goals are to attract new customers and convert them into paying customers, then you should make sure to have a clearly defined marketing plan.
I know what you’re thinking: “But that’s not what you want to do!” And to be perfectly honest, it can be hard to know exactly what you want out of social media marketing. You want to grow your list to a certain level? Great. What about boosting your social media engagement? You want to have the best possible impression on your followers? Great. Theres always more that can be done to make your social media marketing plan more effective.
The problem with social media marketing is that, like anything else, it’s best to start small. That’s why I encourage you to invest in a few basic tools, like a basic spreadsheet. You can use that to set up your marketing plan, but there are a few other things that you can do to make your plan more effective. For one thing, you can make sure your social media goals are realistic.
How many of you have a “social media goals” spreadsheet? This is a basic spreadsheet that lists all the different types of social media channels, the percentage of your followers each channel currently has, and all the social media goals in your plan. That way you can see how much time you’ve spent on each social media channel with the expectation that you’re doing your best to reach your goals.
Sure, social media marketing goals can be hard to measure, but it is possible to get a pretty good idea of the types of followers that you have. When I created my Google AdWords marketing plan I went through and plotted my social media reach against each of the channels I am targeting. I was able to figure out the number of people I was currently getting followers for each channel. Then I calculated how many of those people I was getting followers for each social media channel.
This is one of the many reasons I created my Facebook marketing plan based on a more macro view of my customer base. I have a pretty good idea of what the types of people I’m getting for my ads are, but I really like the idea of getting a snapshot of every single one of them.
Facebook is a social network with over 200 million users in the US. It is the second largest social network, after Twitter. Like Twitter, Facebook is a place where you can post and share information and connect people. Like Twitter, it is an echo chamber. If I go to a friend’s blog or Facebook page, what I see is the same thing going on. The problem is that the same information is being shared over and over again.
The way this is accomplished is through “micro-influencers,” “big ideas,” and “community.” These are the things that build community, drive traffic, and make your website more popular. In short, they are what build the type of community that makes your website successful. In my experience, it is a very difficult thing to build a community on your own.
To build a community, you need to get people to interact with their own content and other people. The other thing is to get people to interact with you. Social media is a great way to do this, but it is not a silver bullet. There are other factors that determine what works for you and what doesn’t, and which platforms work best for your specific needs.
